Susanna Foustok investigates Joe's question "Why are you here?"

Susanna Foustok is the owner of Pure Pilates Dubai and a gradute of The Work and Teaching the work. Susanna shares her time between Dubai, Spain, and Finland and is a competitive dressage rider. She recently wrote an article in her studio newsletter that I thought was perfect for our blog. It offers insights into the question Joe would ask when a new client entered his studio...

"Why Are You Here?" - Joe Pilates

When people walk into our studio in Dubai, we always ask, What are your goals? It helps us understand what brings them here and whether their expectations align with what we do. There are many misconceptions about Pilates, and it’s important to address them early on. Some people expect Pilates to be a weight-loss program or a quick way to tone certain body parts. While many do experience changes in their physique—slimming down, toning up, or even losing weight—the true purpose of Pilates is much deeper.

What Pilates Really Does

Pilates is fundamentally a corrective exercise method. It strengthens, stretches, and balances the body, helping it move and feel better. At our fully equipped studio, we can work on nearly anything a body needs—whether that’s improving posture, increasing flexibility, or building strength for pain-free movement. Pilates is not about chasing an aesthetic ideal. However, as people start to feel more connected to their bodies, they often develop healthier habits outside the studio. When you begin to appreciate and understand your body, you naturally start to take better care of it.

Why Do You Do Pilates?

For me personally, Pilates is about movement. It’s about feeling my body as it moves, connecting my entire musculature for smooth, controlled, and effective motion. It keeps my spine young, helps me move through life with ease, and allows me to do what I love—like riding my horse competitively—without pain or limitations.

Joe Pilates’ question remains as relevant today as ever: Why are you here?